China's $30 Suitcases Are Destroying Rimowa's $2 Billion Luxury Empire — Here's How
Rimowa sells an aluminum carry-on suitcase for $1550. The bill of materials including aerospace-grade aluminum shell telescopic handle four spinner wheels TSA lock interior lining and assembly is approximately $130. LVMH acquired 80% of Rimowa in 2016 for €640 million and raised prices 40-65% across the range without changing the product. The Original Cabin went from €700 to €1350. The Topas from €789 to €1300. Bernard Arnault placed his son Alexandre as co-CEO and transformed a 118-year-old German family luggage company into a luxury status symbol through collaborations with Supreme Dior and Off-White. Richard Morszeck designed the first aluminum Rimowa in 1937 inspired by the corrugated fuselage of the Junker。
suitcases for $60-130 wholesale. LYVOI sells a full aluminum case with lifetime warranty for $220. Away sells polycarbonate carry-ons for $295. Xiaomi sells aluminum-frame luggage for under $100. China produces over 70% of the world's luggage. In this video we break down what a Rimowa actually costs to make how LVMH turned a tool for travelers into a status symbol and why Chinese factories are building the same suitcase for a fraction of the price.
Garantie a vie?
Rimowa sells an aluminum carry-on suitcase for $1550. The bill of materials including aerospace-grade aluminum shell telescopic handle four spinner wheels TSA lock interior lining and assembly is approximately $130. LVMH acquired 80% of Rimowa in 2016 for €640 million and raised prices 40-65% across the range without changing the product. The Original Cabin went from €700 to €1350. The Topas from €789 to €1300. Bernard Arnault placed his son Alexandre as co-CEO and transformed a 118-year-old German family luggage company into a luxury status symbol through collaborations with Supreme Dior and Off-White. Richard Morszeck designed the first aluminum Rimowa in 1937 inspired by the corrugated fuselage of the Junker。
suitcases for $60-130 wholesale. LYVOI sells a full aluminum case with lifetime warranty for $220. Away sells polycarbonate carry-ons for $295. Xiaomi sells aluminum-frame luggage for under $100. China produces over 70% of the world's luggage. In this video we break down what a Rimowa actually costs to make how LVMH turned a tool for travelers into a status symbol and why Chinese factories are building the same suitcase for a fraction of the price.
Garantie a vie?
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