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Trends & Directions – Récap d'un évènement sur l'innovation par KEDGE Business School

Discussion dans 'Business en Chine : Conseils' créé par Alexish, 4 Avr 2014.

  1. Alexish

    Alexish Demi-dieu

    3 Jan 2009
    Shanghai, China
    +194 / -0
    Hello à toutes et tous ! Voici un nouvel article par Michaël, au sujet d'un évènement orienté innovation, présenté par Roland Bel, professeur en innovation et stratégie à KEDGE Business school et spécialiste de l'innovation en Chine.

    Toujours en anglais ;) Nous sommes aussi ouverts aux auteurs qui souhaitent partager leurs articles sur l'entrepreneuriat / innovation / startup en Chine, en anglais, français ou chinois ! Pour cela, il suffit de me contacter > Alex(at)china-entrepreneurship.com

    Place à l'article ! (aussi dispo ici : http://www.china-entrepreneurship.c...tions-shanghai-entrepreneurship-event-review/ )

    Bon weekend tout le monde ! (un peu en avance ;) )

    Trends & Directions – Shanghai Entrepreneurship event review

    This event was host by the AEMBA, one of the programs of KEDGE Business School. The speaker of the conference called Roland Bel reached the position of Executive Manager and Vice President in many companies. He became passionate about Asia and its development in terms of innovations. It was nice hearing this French speaker talking about innovations in the world and in China. If you were there, you could felt his passion.

    The event was split up into two parts. The first one concerned misconceptions of Innovation (in China) and the second one dealt with the different ways to improve a company regarding its innovations.

    Misconception of innovation

    1. There’s no innovation in China: WRONG

    Here are some interesting figures:

    • R&D intensity has grown by more than 50% in the country since 2000,
    • China has more than doubled its number of researchers since 2000,
    • China’s share of scientific publications has quadrupled since 2000,
    • China’s patent has doubled BUT they are not focused on innovation for tomorrow,
    • Three Chinese companies are ranked among the most innovative 30 Worldwide companies: BYD, Haier Electric and Lenovo.
    As a result, the well-known consulting group BCG is going to increase its investment in this part of the world with topic regarding all the steps of a process development. They believe that many innovations will come out of China.

    2. Innovation is about ideas and creativity: WRONG

    The purpose is not to have ideas, but it is to find the right idea and then bring it into the market. Too many people have ideas but only a few of them are actually trying to implement them into their companies or markets.

    3. Manufacturers know more than the users: WRONG

    Nowadays, innovations are mainly coming from the users. We call this a Pull Strategy. The purpose is to create a unique customer experience in order to create a Str0ng brand awareness and uniqueness that will retain your customers. You need to target specifically your customer’s needs. However, Chinese companies are not familiar with this strategy yet.

    4. Innovation should be closed and protected: WRONG

    It was what IBM was doing years and years ago, but now this is over. Most companies have to open their doors to other companies or people in order to create the best innovation and the best strategies with the best people.

    According to Mr BEL, the rank of the different existing types of protection to overcome copy is lead time, secrecy, complementary manufacturing, complementary sales/service, patent, and other legal actions.

    5. When innovating, it is key to be the first one: WRONG

    We all know that China is very good at copying and it is working for them. Actually, in the majority of the cases in the world, leaders are not pioneers. 50% of pioneers disappear of their respective markets and only 11% of pioneers and market leaders. It is actually best to wait in order to understand what are the threats and limitations and the best way to proceed in any relevant market.

    What can you do to improve your company?

    The consulting group Roland Berger Consulting pointed out that there are three ways of implementing a strategy to promote innovation in a company:

    • Building an innovation oriented culture,
    • Integrating customer insights
    • Facilitate the transition from inspiration to practice.
    Regarding the first one, there a few things you could do, such as hiring people from different backgrounds, tolerate mavericks and rule breakers, and encourage curiosity, self-confidence and risk-takers.

    You should also refine your strategic leaderships and adopt a bottom up strategy.

    Regarding the second one, adopt customer user insights and a customer centric culture. For that you could empower middle managers because they have a key position between employees (who are directly speaking to customers) and top managers.

    For the last one, you could elaborate an innovation strategy and create a proper process to allow and help people to participate, adopt collaborative tools in order to get as many ideas as possible and make it easy to improve them.

    In Short

    China is still in its development stage and is going to live an amazing decade in order to develop the whole country and more and more innovations will come from China. Let’s adopt the best processes to create the best and the most useful innovations !
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