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  2. Il est important d'être conscient que le statut de stagiaire n'existe pas réellement pour les étrangers dans la plupart des provinces de Chine.

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Integrated Marketing Manager

Discussion dans 'Annonces - Emploi à Shanghai et Stages' créé par digihead, 26 Jan 2013.

  1. digihead

    digihead Nouveau Membre

    26 Jan 2013
    +0 / -0
    web2asia is seeking an experienced, hands-on IntegratedMarketing Manager [International Accounts] to participate in the creation of strategic marketing programs and public relations initiatives to support the goals as set forth in the Strategic Marketing Plan. This role will drive an integrated partnership across clients and the full range of marketingchannels, including Email Marketing, Internet Marketing, PR, Social and Mobile. It includes end-to-end campaign exposure from strategy development to campaign planning and execution to performance evaluation.

    With minimal direction, this position is responsible for all aspects of the development and implementation of assigned projects and provides a single point of contact for those projects. The candidate will be responsible for developing marketing tactical strategies and campaigns that will drive lead generation and sales via digital and offline platforms. We need a team member passionate about digital landscape who can drive our marketing agenda with strategic partners in these areas.

    - Partner with agencies and internal stakeholders to develop detailed campaign plans
    - Drives deliverables for internal and external marketing, including coordination, creating, tracking, and managing schedules for key processes, detailed documentation of procedures/process, ensuring compliance (brand, legal, etc), basic financial tracking and facilitating meetings to achieve tasks
    - Track progress across all cross-functional team members to ensure on-time delivery of campaign elements and vendor deliverables.
    - Assist with analysis by providing data to evaluate results and changes for future campaigns, ensuring coordination and communication of insights across cross-functional teams.
    - Participate in the creative briefing
    - Performs other duties as assigned or apparent

    - Bachelor’s degree required, preferably with a Business, Marketing, Public Relations or Communications focus
    - 3+ years of experience in Integrated Marketing
    - Previous high-volume, online, interactive and/or digital marketing management experience
    - Comprehensive understanding across marketing disciplines: advertising, public relations, event marketing, promotions, market research, direct marketing, relationship marketing, digital marketing
    - Proven ability to develop integrated marketing plans driven by consumer insights and business strategy
    - Outstanding written and oral presentation skills
    - Demonstrated ability to build and maintain Str0ng cross functional relationships
    - Exceptional organizational dexterity
    - Experience managing external and internal resources
    - Responsive and flexible to evolving responsibilities and changing needs
    - Must have Str0ng conflict resolution, facilitation and problem solving skills
    - Proficiency with MS, Excel and PowerPoint

    - Online direct marketing (SEM / SEO, e-mail marketing, landing pages, affiliate marketing, mobile marketing, blogging, social networks, webinars)
    - Social Media planning and management
    - Direct marketing conversions to the online platform
    - eCommerce and fulfillment eco-system

    - Possesses Str0ng campaign/program management experience
    - Program ownership - proven track record in planning, managing and executing multiple marketing initiatives.
    - Ability to work well with a variety of personalities and management levels, and to influence others to achieve results
    - Strategic planning abilities
    - Cross-Functional skill
    - Both big-picture and detail-oriented
    - Self-motivated and able to drive and run programs independently

    - French [Native]
    - English
    - German, Spanish, Portuguese - a plus

    Please send your resume to: lac.tran [at] web2asia.com
    #1 digihead, 26 Jan 2013
    Dernière édition: 3 Fev 2013

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