
18/04/2008, 16h42
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Petit(e) Chinois(e)
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Date d'inscription: 07/2007
Messages: 4
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[Offre] Recruit Senior Consultant (Internet and New Media Oriented)
Job Description
Job Title: Senior Consultant (Internet and New Media Oriented)
Report to: Managing Partner China
The Firm:
Equancy is a specialized marketing consultancy firm that helps marketing and communications directors of leading Fortune 500 companies succeed in a complex and rapidly evolving marketplace.
We provide intelligence, knowledge, insight and support to help our clients optimize their marketing investments in the most appropriate, most effective, measurable business solutions that achieve their business goals.
Our specializations:
- Business Intelligence: Customer and prospect data analysis, statistical modelling, segmentation & targeting, surveys management, Marketing Information Systems selection and implementation
- Customer Centric Marketing: Customer acquisition and retention strategies, service quality, voice of the customer analysis and exploitation, marketing programs, customer service
- Branding : Brand positioning, brand portfolio & investment management, brand architecture, brand performance measurement
- New Marketing Technologies & Internet : Corporate and business Internet strategy, Internet spending optimization, interactive Marketing and e-business management
- Market intelligence: market watch on product or on competitors
Our clients are international leaders in their industries, such as Nissan, Total, Axa, Lafarge, Club Med or SFR.
More information at www.equancy.com
The Mission:
With the support of Paris headquarters management & team, the Senior Consultant will assist the Managing Partner China,
- develop Equancy’s business in China
- support existing European clients
- conduct projects from A to Z
Qualifications:
- 5 to 10 years of experience in marketing and communication oninternet
- Good business sense
- Solid academic background (studies in Marketing, Economics, Finance, Engineering, etc. from a recognized university)
- Well-rounded knowledge of the Chinese market and business context
- Good communication skills
- Fluent in English, French or Chinese is a plus
Other competencies:
- Auto motivated, dynamism
- Good capacity of analysis and synthesis
- Rigor, open minded
- Autonomy
Contact
Marie YI / Equancy
Tel : +86 21 5117 5404
Fax : +86 21 5117 5403
E-mail: myi@equancy.com
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